for the first time in the maison’s history, personalize your own Louis Vuitton online
add personal initials, classic stripes, or travel sticker-style designs, just as Louis Vuitton has been doing for over 160 years
a simple ‘surprise me’ button changed it all
it does exactly what you may think: populating a random selection for everything you can customize. this experience also opens right to the Initials menu to get the user immediately into a personalized feeling.
this little button increased entry interactions for shoppers who may be unsure where to begin, and in turn greatly increased conversion.
