How do you give the fastest growing beauty brand at Sephora, led by the largest beauty influencer in the world a makeover she’d approve of? By creating a single global beauty destination for her fans to connect, collaborate and evolve into empowered makeup users.

By merging Huda Beauty’s separate social, digital and commerce channels into a single community-based platform, we were able to create a space for her 26+ million Instagram and blog followers to discover new products, tutorials and behind-the-scenes content in an innovative and seamless intersection between content and commerce.

“We try to make beauty as fun as possible and easily accessible.” -Huda Kattan